He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates. At Moz, we’ve seen sites use similar tactics only to watch their bounce rate skyrocket, and their rankings drop. In fact, there’s anecdotal evidence of sites being hit by Panda after introducing similar barriers.
- After all, SEO is mostly about getting that #1 spot, specifically on Google.
- For example, John Mueller, a prominent Google Search Advocate, has stated that domain age isn’t a ranking factor.
- Having links from sites that have been identified as a “Bad Neighbourhood” by Google will hurt your site.
#11 – Unnatural Link Profile
We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected. For example, if someone is searching about a movie that’s just been released, they probably want recent reviews rather than older articles from when production began. For another example, ordinarily a search for “earthquake” might bring back material about preparation and resources. However, if an earthquake happened recently, then news articles and fresher content might appear. Without a full-funnel approach, you probably won’t see the results you expect — even if you produce content at scale.
Click-Through Rate (CTR)
It builds authority and credibility by showing search engines that others value your content. Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success.
Also, use semantically related phrases (LSI keywords) to improve relevance and help Google better understand your content. Topical authority is a website’s established expertise and credibility within a specific subject or niche. It achieves this by consistently offering high-quality, relevant content. Google aims to serve users the most helpful, up-to-date content in search results. Startups must update their content regularly to provide relevant and accurate information. When someone searches for a phrase relevant to your business, you want them to find you.
Recently, Google stated they will give slightly more advantage to e-commerce websites that are using SSL certificates. While it’s not just about the number of articles your website has, but more about the quality, it also matters how many total pages your website has indexed in Google. It would make no sense to get tons of links from Russian, China or other parts of the world.
Accessible in Chrome DevTools, as a Node module or from the command BHS Links line, it runs a series of audits against a page and then generates a report. In other words, responsiveness is necessary for any website that values its search ranking. As mobile traffic has continued to grow, Google has increasingly emphasised responsiveness. It values sites that adapt seamlessly from phones to tablets to desktop computers and are easy to read and navigate on any device.